The most fundamental and most powerful role of change is to position an organization for long-term growth, creating and sustaining a culture of continuous improvement.
I love the saying, “If you don’t change direction, you may end up where you are going.” This applies to all organizations and individuals in any industry. While the phrase was first used by Lao Tzu, I think the concept is more relevant today than ever before. Change is an ever-present constant; however, for brands and businesses, the value of change management (change leadership: my emphasis) is even greater.
As someone who is invested in change leadership, I believe that the greatest benefit of change is to create opportunities for growth and a culture of continuous improvement.
Change is the primary reason brands, and businesses continue to grow in the long term.
The value change management brings to your organisation is immense. Change asks you to define the \’why\’ of your organisation; the very reason your services and products matter. Change also asks the tough question about your readiness to go through that change (the \’why\’ factor) and measures how ready your team is to achieve the objective(the \’why\’) of the organization. Change brings value by getting you to define the strategy to create and capture value. Finally, change guides you through the process of remaining relevant through time. In simple terms: how do you maintain a sustainable advantage in your industry. What are your thoughts on how change brings greater value to your organisation?
